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Digital marketing 101: Let's #GetDigital

Make the most of your reading experience by familiarizing yourself with digital marketing jargon. Understanding digital terminologies, abbreviations and definitions will help you know which digital tools you and/or business ventures need and which you need to stay clear of.

Here are a few tips on social media:

Every business or individual has unique social media needs therefore before you create that Facebook, Twitter or Instagram profile you need to understand your social media needs.

#1. Identify your social media needs

First of all, social media is A LOT of work and it can take up much of your time especially for an entrepreneur. NEVER make the mistake of trying to be on all the social media platforms, even the biggest companies globally know not to make this mistake.

Be intentional about which social media platforms you choose, for instance, if you have a graphic design company it would make sense to be on image based social media platforms such as Flickr, Pinterest and Instagram. However if you have airtime & electricity supplies venture it wouldn't make sense to have the above mentioned as it doesn't correlate with your business needs. You would be better off getting a Facebook account as it will allow people to like your page based on their needs, interests or lifestyles.

#2. Consistency is important 

Decided on how many times a week you will update your social media profiles, this can be once a week or more depending on your strategy or preferences. Be consistent so as not to confuse your customers or audience.This is one of the most challenging things for an entrepreneur because your time is already spread thin and so many aspects of your entrepreneurial ventures need your attention.

#3. Get tools to schedule your social media post

As an entrepreneur you have so much to do and so little time because you have to be the jack of all trades and mater of all. Therefore you need to save as much time as possible, that's why you need to utilize the power of online tools. 

I have two tool suggestions for this purpose, Tweetdeck and Hootsuite. When used accordingly, these tools can save you a lot of time and potentially a lot of money.

Hootsuite allows you to schedule your tweets and Facebook posts; this means that you can create a whole week worth of content and schedule it for the week ahead. Talk about thinking ahead. This tool also allows you to manage your social media platforms from one dashboard. Also, note that this tool has a free and paid feature, the free feature allows you up to 3 social media profiles e.g. Facebook, Twitter and Instagram as well as 3 analytics reports for those profiles. An analytics report is a document that shows you how popular (or not) your posts were on a certain social media platform over a given period. For instance, a two week analytics report for your Twitter account would show you which of your tweets received retweets, mentions and how many followers you received within the week.

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