5 Quick Tips to Improve Your Online Presence

Thought I should quickly share five Tips & Tricks for increasing your online presence, so here goes.

1. Google Place & Google Plus

Considering that I am posting on a Google product (Blogger) it only makes sense to start with Google products: do yourself a huge favour and get a Google Plus page and a Google Places page. Google Pages will ensure that customers find your business premises via a Google search. The great thing is that these services are completely free and Google Places will guarantee you a seat on the first page search results.

2. Build links that lead to your site 

Make strategic online friendships that will eventually lead up to backlinks for your website via articles and features about you r your services/products. A backlink means that someone wrote about you on their website and provided a website link to your website, it is like an online recommendation.

Familiarize yourself with bloggers, similar sites and complementary sites. Do your research about the industry that you are in, you need to know where online your customers prefer to go for industry information and feeds. Know who the influencers are and collect success stories so that you can "copy" what your successful competitors.

3. Research! Research! Research!

Keyword research is absolutely necessary in order to ensure that you get the best organic search results, use Google Adword's Keyword Planner to search how much traffic certain keywords receive monthly.Choose your keywords wisely, try to choose keywords that have low or medium competition and receive above 1000 searches monthly. Only go for keywords that have high competition if you CANNOT do without them.

4. Create a Blog

Google ranks websites with blogs higher because of the constant content updates so make sure that you update your blog regularly. Always ensure that you make your blog posts reader and SEO friendly.

5. Create a section for Frequently Asked Questions (FAQs) about your industry

Google's recent Algorithm looks favorably towards posts that address questions. The more useful information you provide the better. A good example of this is Property 24's article on consequences and problems caused by of illegal property alterations.

Bonus tip: Make sure you have a robot.txt file in your website's directory.

P.S: Feedback on this post is welcome