We are 4 months into the year and I must say, 2016 has been very eventful both in South Africa and globally. The year has been murred with unique changes from all angles, from #FeesMustFall to #ZumaMustFall.
On the digital front, we have seen a growing interest in Snapchat and rapid adoption of WhatsApp, Instagram and Uber in South Africa. Despite much resistance, Uber continues to grow globally - this is due in part to their research and development strategy.
As a Digital Marketer and Academic who thoroughly enjoys blogging, I intend on maintaining a regularly update blog this year. I will be blogging about everything of interest to me, from academic literature, digital marketing, social media, technology to the latest industry updates.
I look forward to your company in this journey, follow me as we explore interesting topics and themes.
Love,
Ofentse
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